Really Social

About

Roosters Piri Piri is a healthy, affordable food chain that stays true to traditional, authentic flavours from around the world, including Mexican, Portuguese and the Middle East.

Roosters’ aim is to appeal to all types of people, by offering a wide menu full of healthy, delicious food at an affordable price.

Objective

Create engaging content for their wide ranging audience, whilst growing their followers across social platforms.

Approach

Six-weekly photoshoots allowed us to carefully plan and execute the exact shots we wanted to get, with a combination of photos and videos for Instagram Reel content. This meant we were able to stay on top of current trends, which as a result gave the reels a much further reach by making use of trending sounds.

By proactively following potential new customers with similar interests to those of the existing followers, we were able to highlight those most likely to display an interest in the Roosters brand, in turn growing their social following on all platforms.

Objective

Create engaging content for their wide ranging audience, whilst growing their followers across social platforms.

Services Used

Social Media Advert

Detailed strategy that aimed to show Chateau Rouffillac in all of it’s glory and entice in an audience desiring a touch of luxury.

Paid Media

Targeted posts and messaging to ensure best impact and conversion.

Email Campaign

A robust email marketing campaign, that not only grew brand awareness, but delivered bookings.

July 2021 to March 2022

Results

111.83%

Instagram Audience Increase

“The app is really intuitive and simple to use. It has helped streamline the business and introduced a whole spectrum of new customers.”​
Frenjabi, Indian French fusion
“Partnering with Really Social has elevated our digital marketing with the app being key to the success we’ve had so far as it’s helped us to manage everything with one tool.”
Hand Picked Hotels
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Our social media content has helped to present Roosters as a reputable brand, helping to establish a consistent image and tone of voice that promotes trust and engagement in the brand.

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