It’s no secret that businesses would be slightly foolish not to take advantage of social media platforms such as Instagram in order to maximise the effectiveness of their marketing strategies, right? After all, a successful Instagram page enables a business to effectively promote their products and services to a huge amount of potential customers in
It’s clear that in this day and age, visual content is essential to any good, marketing strategy. Especially online, visual imagery captures the attention of the audience easier than any body of text can, and provides a simple way for businesses to sell their product to their consumers. Businesses can choose to use their own
As you’ve probably heard by now, big changes are once again on the horizon for Facebook’s ever-evolving news feed. ‘Facebook Zero’ as is it is now commonly termed by the media is geared towards the user experience – favouring meaningful content from family and friends as opposed to adverts and news articles – in an