Do I really need a Facebook page for every restaurant in my group?
If you own a restaurant group, you may be thinking about the best course of action regarding your social media pages. Many restaurant chains currently use one ‘head office’ account to promote all branches of their business. While this may seem like an easier way of managing things – you’ll have all of your audience is in one place receiving the same content – you may actually be limiting the full potential of your social content. Here are 5 reasons you should consider having individual accounts for your branches, as opposed to just one:
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