About
Charters is a tastefully converted floating Dutch barge (Leendert-R), which holds a real ale / late night live music bar, with a large outdoor beer garden. Charters is situated on the River Nene in the centre of Peterborough, on the west side of the town bridge and is reputedly the largest converted barge in Great Britain!
Objective
Promote one of their biggest events of the year (Winter Ale Festival) by targeting event responses in the local area.
Timescale: 1 month
Approach
By using a multi-channel approach, we knew we could reach Charters’ loyal fans as well as new potential customers in a short space of time through multiple digital channels. This was the businesses first time running this kind of event, so we knew we needed to push the event heavily on all fronts to raise local awareness.
Through a combination of targeted adverts, regular content and email marketing, we were able to reach upwards of 22,000 people, in addition to their regular customer base on Facebook and via their email database.
Services used
Social Media Content Strategy
Detailed strategy that targeted both loyal fans and potential customers in the local area and with similar interests to increase the success of the event.
Adverts
Crafted advertisement that engaged with the right audience.
Email Marketing and Boosting
Utilising Charter’s database to inform loyal customers and boosting the reach to potential new customers.
“Most online attendees ever for an event”